We have recently developed a new film project that we are in the process of financing. Looking at the philosophy of various companies working in film financing I find one trend dominating their approach: All are focused on minimizing risk.
This is all very well and quite understandable. BUT. When looking at the methods proposed to achieve this result I find myself shaking my head rather than nodding. Far too many stereotypically statistical boxes are ticked. Real criteria that can make a film successful are not mentioned.
Most of these run of the mill investment opportunities focus on “secure” cards like known names in the cast and film crews that have been previously involved in some prestigious production.
Everybody knows that big names can be associated with huge losses on unsuccessful films - consequently that part of the argument is shrouded in mystery to me.
Behind the camera talent that has achieved a high ranking status can be rather jaded and expensive while lacking the “mean-and-leanness” that a fresh hungry crew is capable of offering.
One of my main points is that to make a film into a commercial success TWO important things are required:
A good film.
Marketing.
OUR STRATEGIC PROPOSITION:
We include a marketing budget in the financing scheme.
Our package allows a production budget of £ 800K which is backed up by a
£ 1.2 Million for marketing. This money to be used aggressively to ensure the film’s box-office success. Once this is achieved the long term income potential of the film is secured. The film can then be sold successfully world wide on all platforms continuing to generate revenue for years to come.
Does this sound crazy to anyone?
Read more on our website:
www.caravanfilm.co.uk
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